ELECTROLUX - "INSIGHT" (2005) Commissioned by Designpoint Associates on behalf of Electrolux This is the largest commision I have done to date; a set of animated logos for the official product rollout of Electrolux's 2005 "Insight" range. The logos were shown on an IMAX screen in front of a large group of industry executives. The reason there are 2 logos is because the day after the first "exploding" logo was used was also the day of the London 7/7 bombings. It was felt that a substitute logo should be used, so I designed, built animated and rendered the second design the same day.